The Deck: Marketing Solutions for Healthcare
Empowering Healthcare Brands
Where Industry Expertise Meets Brand Evolution
Harrison Consulting fuses deep healthcare insight with the transformative impact of leading-edge technologies; a convergence which yields enduring growth, trusted relationships, and more powerful brands.
Our Core Marketing Solutions
Full, or à la carte marketing services specifically tailored for key players across the healthcare supply-demand chain, from pharma to patient.
Brand Evolution
Our deep industry expertise is our compass, guiding your brand so that it resonates authentically with audiences.
Anticipating shifts in the industry landscape ensures your brand stays relevant and ready for opportunities.
Brand Services
+ Internal discovery
+ Market research & trends
+ Industry reporting & positioning
+ Strategy & planning
+ Execution & management
+ Measurements & enhancements
Content Marketing
Understanding healthcare supply and demand allows us to effectively meet clinical and non-clinical customer needs.
Compelling content speaks directly to your target audience, building impactful connections and trust.
Marketing Services
+ Storytelling through prose
+ Social media management
+ Website development
+ Video production
+ Google Analytics management
+ Brand Voice/Mentions
Outreach
Our network connections amplify your brand’s reach, ensuring your message resonates with key audiences.
Our established social, media, and PR connections maximize your brand’s visibility and engagement.
Outreach Services
+ Digital & print advertising
+ Speaking opportunities
+ Key Opinion Leader engagement
+ News media engagement
+ Press release syndication
+ Event managment
Demand-Side Customer Persona
Deeply understanding the needs across your healthcare ecosystem of vendors, providers, and payers, is fundamental to positive patient outcomes.
Clinicians and Care Givers
This critical healthcare persona group comprises medical professionals directly engaged in patient care, championing clinical efficacy, rigorously upholding patient safety protocols, and striving for the best possible treatment outcomes.
HCP Physicians, PAs and NPs including office procurement specialists
- Roles include diagnose, prescribe, manage treatment plans
- Prioritize clinical evidence, safety, ease of use, outcomes, and cost
- High influence on prescribing decisions and formulary inclusion
Acute, hospital, retail and specialty pharmacy owners and office procurement specialists
- Roles include dispensing, dosage, inventory, and providing info
- Prioritize drug contraindications, cost, availability, and regulations
- Influence on drug selection within formularies, and dispensing
Non-Clinicians and Administrators
This key healthcare persona group encompasses leaders and decision-makers focused on the financial health, operational efficiency, and strategic direction of their organizations, including crucial pharmaceutical procurement decisions.
Group Purchasing Organizations (GPOs)
- Roles include negotiating aggregate purchase volumes
- Prioritize cost savings, contract compliance, drug access and safety
- Influence over collective buying, formulary and product selection
Pharmacy Benefit Managers (PBMs)
- Roles include negotiating and managing drug health plans / prices
- Prioritize client cost savings, formulary optimization and efficiency
- Influence on reimbursements and drugs covered by insurance
Procurement and Purchasing Managers
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Roles include drug sourcing, purchasing and inventory
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Prioritize contract terms, vendor relationships and compliance
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Direct control over purchasing decisions based on est. formularies
Supply-Side Marketing Services
Our tailored marketing services offerings (MSOs) foster stronger ties between distributors and manufacturers, offering pharmaceutical companies enhanced market exposure and distributors significant revenue opportunities.
Inbound Marketing Support
- Ad creation, management, and performance tracking for company publications and websites
- Product representation in company catalogs and publications.
- Visual media development (storyboarding, production) and publication
- Social media strategy, management, and analytics
Outbound Marketing Campaigns
- Webinar strategy, creation, and execution
- Podcast conceptualization, production, and distribution
- Development and delivery of custom visual media (including storyboarding and production)
- Direct mail campaign design, delivery, and results tracking
- Targeted social media content creation, distribution, and performance analysis
Aligning Your Healthcare Sales Team
- Providing resources and strategies to equip sales teams with effective messaging and tools
- Multi-channel marketing leveraging digital platforms, CRM, and analytics to optimize reach and engagement
- Medical content that transforms scientific data into engaging and compliant marketing materials
- Reconciling marketing and regulatory & compliance constraints including FDA guidelines and PhRMA Code
- Pharma marketing agreements from pre-launch planning, market access strategies, and post-launch commercialization campaigns
- Multi-channel digital transformation via AI platforms, CRM, and analytics to optimize reach and engagement
- Competitive pharma analysis monitoring competitor activities and identifying market opportunities
We Know Healthcare
Proven expertise in crafting marketing campaigns specifically for pharmaceutical manufacturers and distributors is vital for navigating industry complexities and fueling sustainable growth.
Vertically Integrated Healthcare
Understanding marketing in the complex, vertically integrated US pharma supply chain involves recognizing the distinct roles of all stakeholders. Each participant has unique needs and motivations that shape the marketing strategy, often creating intricate and indirect pathways that influence drug distribution, prescribing, and purchasing decisions.
Marketing Across Key Pharma Channels
Successfully navigating the intricate U.S. pharmaceutical distribution, payment, and reimbursement channels presents a significant opportunity for marketing to strategically engage key stakeholders and drive brand success. Proactive reconciliation of these flows are vital for maximizing marketing effectiveness and achieving optimal results.
Vision and Expertise
With over three decades of marketing leadership from Sandi, our agency excels at navigating the complexities of the US pharmaceutical supply chain. Our seasoned team brings particular expertise to the critical manufacturer-distributor nexus, deeply understanding the unique marketing dynamics that influence downstream stakeholder decisions, ultimately streamlining provider workflows and improving patient outcomes.
Our Portfolio
Explore our collection of impactful real-world healthcare content – inspired, created, and syndicated by our team.
Ready?
Let’s talk. Let’s create. Let’s Succeed.
Image references: https://www.drugchannels.net/2022/10/mapping-vertical-integration-of.html https://www.mdpi.com/2079-8954/11/4/202